In a significant development for the modeling industry, Austin-based PR and marketing agency TJ Creative has launched a new modeling division, with 38-year-old former runway model Krystle Kelley at the forefront. This initiative marks a bold step towards redefining age and beauty standards in an industry often criticized for its narrow representation.
Krystle Kelley, who had previously modeled around the world in her younger years, had assumed her runway days were behind her. However, a reconnection with longtime friend Terrah Holder, the founder and CEO of TJ Creative, led to an unexpected career resurgence. Holder, recognizing the growing demand for models in the 35+ age demographic, saw in Kelley the perfect embodiment of elegance, experience, and relatability.
The launch of this new division represents a strategic move by TJ Creative to tap into the social media influencer modeling space, with a focus on celebrating beauty at every stage of life. Terrah Holder expressed her vision, stating, ‘With TJ Creative’s expansion into modeling, we’re embracing beauty in all its stages. When I thought about a model to launch this new division, Krystle was a natural fit. Her spirit, her grace, and her relatable journey as a woman reclaiming her confidence are exactly what the industry needs right now.’
Kelley’s return to modeling began with a transformative branding session and photoshoot in Austin, setting the stage for her relaunch. Despite initial nervousness about her age, Kelley found renewed confidence through the support of the TJ Creative team. ‘Returning to the industry at this stage in my life is both exhilarating and humbling,’ Kelley shared. ‘I’m thrilled to bring my experience to this new chapter, redefining beauty standards for women everywhere.’
The impact of this initiative extends beyond Kelley’s personal comeback. It represents a significant shift in the modeling world, challenging long-held notions about age and beauty. By showcasing models in the 35+ demographic, TJ Creative is addressing a gap in representation and responding to a growing market demand for more diverse and relatable faces in advertising and fashion.
Already, Kelley’s reemergence has generated considerable interest, securing her multiple upcoming opportunities. This positive reception indicates a readiness in the market for more inclusive representation, potentially influencing other agencies and brands to follow suit.
The move by TJ Creative could have far-reaching implications for the modeling and advertising industries. By normalizing the presence of older models, it may lead to more diverse casting choices across the board, influencing how beauty and age are perceived in media and society at large. For consumers, particularly those in the 35+ age group, seeing themselves represented more frequently and positively in advertising and fashion could boost confidence and change purchasing behaviors.
As TJ Creative expands its services to include this new modeling division, it positions itself as a pioneer in the evolving landscape of influencer marketing and brand representation. The agency’s approach combines Terrah Holder’s expertise in photography and branding with a forward-thinking vision for inclusivity in modeling.
For more information about TJ Creative and their services, interested parties can visit their website at www.TJ-Creative.com.
As the modeling industry continues to evolve, initiatives like this from TJ Creative and the comeback of models like Krystle Kelley serve as important milestones in the ongoing conversation about representation, age, and beauty in media and fashion. The success of this venture could pave the way for more inclusive practices across the industry, ultimately leading to a more diverse and representative modeling landscape.
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