Manduka, a leading provider of high-performance yoga gear, has unveiled its latest innovation in sustainable activewear with the launch of the Dhara collection for women. This five-piece line of foundational yoga apparel represents a significant stride towards the company’s goal of setting new benchmarks for environmentally conscious leadership in the performance wellness industry by 2025.
The Dhara collection, whose name translates to ‘earth,’ is designed to meet the growing demand for thoughtfully crafted activewear that balances premium quality, sustainability, and performance. Notably, the collection is composed of 88% recycled materials, offering a tangible difference in feel and comfort. Manduka has also prioritized safety by ensuring the apparel is free from harmful chemicals often found in performance wear, including pesticides, BPA, PFAS, and formaldehyde.
Pamela Levine, CEO of Manduka, emphasized the company’s commitment to elevating both performance and sustainability across its product lines. ‘We are excited to unveil the Dhara collection as the first in this roadmap to further seamlessly integrate Manduka’s high-performance standards with a deep commitment to sustainability at a level not yet seen in the industry,’ Levine stated.
The collection features five ultra-soft pieces designed to enhance yoga practice without distraction. These include the Dhara Bra, a sleek and supportive pullover with a flattering scoop neckline and low open back; the Dhara Capri Legging, offering a high-waisted fit and versatile styling; the Dhara Tank, a sophisticated racer-back design with a modest cropped fit; and the Dhara Legging, featuring a high-waisted fit and matte finish for effortless movement.
Available in a range of colors including Avian Heather, Clay Heather, Midnight Heather, Phantom, and Lions Mane, the Dhara collection is priced between $58 and $90. Consumers can find these products through www.manduka.com, yoga studios, and select national retailers.
This launch is particularly significant for the yoga and activewear industry, as it demonstrates a growing trend towards sustainable manufacturing practices without compromising on performance or style. As consumers become increasingly conscious of the environmental impact of their purchasing decisions, collections like Dhara offer an appealing option that aligns with eco-friendly values.
Manduka’s initiative also highlights the potential for established brands to lead the way in industry transformation. By focusing on recycled materials and chemical-free production, the company is setting a new standard that may inspire other activewear manufacturers to follow suit, potentially leading to broader positive changes in the fashion and wellness sectors.
For yoga practitioners and fitness enthusiasts, the Dhara collection represents an opportunity to make more sustainable choices in their activewear without sacrificing the technical performance required for their practice. This alignment of values with functionality could prove to be a powerful draw for consumers looking to make more environmentally responsible purchases in their pursuit of wellness.
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