BurgerFi, a leading fast-casual restaurant chain, is set to celebrate National Chicken Wing Day on Monday, July 29, with a special offer that’s sure to excite chicken enthusiasts nationwide. The company, owned by BurgerFi International, Inc., will be offering its Jumbo Chicken Wings for just $5 with the purchase of any beverage at participating locations.
This promotion underscores BurgerFi’s dedication to expanding its menu offerings beyond its renowned burgers. Carl Bachmann, Chief Executive Officer for BurgerFi International, emphasized the company’s focus on meeting customer demands for premium chicken options. ‘We know that premium chicken offerings are what guests want which is why we have added wings and new sandwiches,’ Bachmann stated. He further highlighted the company’s commitment to menu innovation, noting that the popularity of their Jumbo Chicken Wings reflects the success of these efforts.
BurgerFi’s Jumbo Chicken Wings are distinguished by their quality and preparation method. The wings are fresh, never frozen, and fried to achieve a crispy texture before being sauced and tossed to order. Customers can choose from three flavor options: seasoned Original, Memphis Sweet BBQ, and Frank’s RedHot® Buffalo. Each order is served with a choice of Blue Cheese or Ranch dressing, catering to diverse taste preferences.
The company’s dedication to culinary innovation extends beyond its current offerings. Cindy Syracuse, Chief Marketing Officer, revealed that BurgerFi is currently testing new wing sauce flavors at their New York City Better Burger Lab restaurant. ‘We have new Lemon Pepper and Thai Chili wing sauces in the Lab where guests can try them as a sneak peek,’ Syracuse shared, hinting at potential future additions to the menu.
It’s important to note that this National Chicken Wing Day offer is exclusively available for dine-in customers at participating BurgerFi locations. The promotion does not apply to online pickup, phone orders, app orders, delivery, or third-party delivery services, encouraging customers to visit BurgerFi restaurants in person to take advantage of the deal.
This promotion is significant for several reasons. Firstly, it demonstrates BurgerFi’s adaptability in a competitive fast-casual market by expanding beyond its burger-centric roots. Secondly, it showcases the company’s responsiveness to consumer preferences for high-quality chicken options. Lastly, the offer serves as a strategic move to drive foot traffic to BurgerFi locations, potentially introducing new customers to the brand’s broader menu offerings.
BurgerFi’s recent accolades further underscore its growing prominence in the fast-casual dining sector. The chain was named ‘The Very Best Burger’ at the 2023 edition of the nationally acclaimed SOBE Wine and Food Festival and awarded #1 ‘Best Fast Food Burger’ in USA Today’s 10 Best Readers’ Choice Awards. Additionally, BurgerFi secured the title of ‘Best Fast Casual Restaurant’ in USA Today’s 10 Best 2024 Readers’ Choice Awards for the fourth consecutive year and has been recognized in Fast Casual’s Top Ten Brands for 11 consecutive years.
As the fast-casual dining landscape continues to evolve, BurgerFi’s National Chicken Wing Day promotion exemplifies how established brands can leverage special events and menu innovations to maintain customer interest and drive business growth. For chicken wing enthusiasts and curious diners alike, July 29 presents an opportunity to experience BurgerFi’s take on this classic American favorite at a compelling price point.
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