Rivet|MRO, a Marketing Resource Organization, and Profit2, a pricing optimization firm, have announced a strategic partnership designed to empower independent industrial and electrical distributors with integrated growth solutions.
The collaboration leverages Rivet|MRO’s co-op marketing services and Profit2’s pricing optimization expertise to help distributors enhance their market performance. By combining their strengths, the companies seek to address critical challenges faced by independent distributors in maximizing profitability.
Tim Rasmussen, Founder & Principal of Rivet|MRO, emphasized the partnership’s significance, stating that the alliance will provide clients with a holistic approach to growth by addressing both marketing and pricing strategies. Profit2 brings a proven track record of helping distributors increase margins by 1 to 2 percentage points through data-driven pricing strategies.
Paul Parsons, Partner at Profit2, highlighted the partnership’s potential to extend their reach and provide clients with comprehensive solutions that integrate pricing optimization and effective marketing initiatives.
Profit2’s methodology focuses on identifying underpriced areas, simplifying price maintenance, and building sales team confidence in pricing systems. The company has previously assisted over 350 clients, achieving an average margin increase of 1.6 points in the first year with an impressive return on investment.
The strategic partnership underscores a commitment to supporting independent distributors by providing them with sophisticated tools and strategies necessary for sustainable growth and enhanced profitability in a competitive market landscape.
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