DeepTarget Inc. has been named a finalist in the Banking Tech Awards USA 2025 for its innovative AI-powered Digital Experience Platform (DXP), offering community financial institutions a sophisticated tool to transform digital banking interfaces into strategic revenue channels.
The platform provides regional and community banks with an intelligent personalization engine that utilizes advanced artificial intelligence and consumer data from core banking platforms. By delivering precisely targeted product offers within digital banking experiences, DXP aims to dramatically increase conversion rates and return on investment.
CEO Preetha Pulusani emphasized the critical challenge facing community financial institutions in today’s competitive landscape. The platform enables smaller institutions to provide personalized, anticipatory services comparable to technology giants like Amazon and Netflix, effectively turning digital banking from a cost center into a strategic differentiator.
Key features of the DXP include seamless integration with existing digital banking platforms, comprehensive campaign lifecycle management, AI-driven insights specifically tailored for community banking, and scalability across institutions of various sizes. The platform also provides direct connections between personalization efforts and measurable revenue, along with clear ROI tracking and performance analytics.
The Banking Tech Awards, presented by FinTech Futures, recognize outstanding achievements in banking technology across the United States. Winners will be announced at a ceremony in New York City on May 29, where DeepTarget’s innovative approach to financial technology personalization will be evaluated alongside other industry leaders.
This recognition underscores the growing importance of AI-driven personalization in financial services, particularly for community banks and credit unions seeking to compete effectively in an increasingly digital marketplace.
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