Technology companies Flimp and Aptia have established a strategic relationship aimed at transforming employee benefits communication and education for their mutual clients. The partnership will enable employers to deliver more engaging, accessible, and comprehensive benefits information to their workforce.
Under this collaboration, Aptia clients will now have access to Flimp’s robust digital benefits communication tools, including customized educational content and communication strategies. These solutions are designed to help employees better understand, access, and utilize their benefits programs beyond traditional open enrollment periods.
Flimp will provide a range of communication solutions for Aptia’s clients, including educational benefits videos, digital postcards, benefits guides, and at-a-glance brochures. The offerings can be employer-branded and tailored to specific organizational needs, with options for both custom and pre-existing content.
Jeff Williams, CEO and President of Aptia Group U.S., emphasized the partnership’s significance, stating that the collaboration will elevate how companies communicate with their employees about critical benefits information. The goal is to deliver clear, actionable information that helps workers feel informed and supported.
Wayne Wall, CEO of Flimp, highlighted the companies’ existing working relationship and expressed excitement about formalizing their partnership. He noted that their benefits communication expertise can create meaningful impacts for employers and employees alike.
The strategic relationship leverages both companies’ strengths: Aptia’s expertise in benefits administration and Flimp’s specialized communication technologies. Together, they aim to simplify the complex landscape of employee benefits education and engagement.
This partnership comes at a time when employers are increasingly focused on providing comprehensive, easily understood benefits information to attract and retain talent. By offering more accessible and interactive communication tools, Flimp and Aptia are positioning themselves at the forefront of innovative employee benefits strategies.
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