
Entrepreneur Samuel Zekri has established a multifaceted business empire centered in Dubai, leveraging his strategic vision across beauty innovation, consulting, financial markets, and real estate investments.
As co-founder and CEO of Blust On Middle East, Zekri has disrupted the professional haircare industry with innovative products. The brand’s revolutionary approach includes a 10-minute permanent color and vegan bleach that can lift hair up to nine levels. Supported by global ambassadors like Enrique Guzman and Victor Keyrouz, Blust On is rapidly expanding, with current operations in the UAE and Lebanon and upcoming launches in Saudi Arabia and Qatar.
Zekri’s entrepreneurial reach extends beyond beauty through AMPSZ Consulting, a Dubai-based firm specializing in connecting international suppliers with local businesses. The company provides commercial brokerage and real estate consulting services, facilitating strategic business introductions and negotiations.
His financial acumen is demonstrated through Finmapi DMCC, a private trading company focused on stock markets in the US and Europe. This venture reflects Zekri’s long-standing passion for financial markets, which he has pursued since a young age.
In the real estate sector, Zekri founded Mazel Capital Group, a company operating primarily in Spain. The group specializes in high-yield real estate opportunities, including residential property flips, auction deals, and complex development projects. Currently, they are completing a significant project involving 40 apartments in a reclaimed property, with a strategic focus on markets like Marbella, Ibiza, and Madrid.
Originally from Switzerland, Zekri has built his professional life in Dubai, drawn by the city’s dynamic business environment, global connectivity, and abundant opportunities. His diverse portfolio showcases a strategic approach to entrepreneurship that transcends traditional industry boundaries.

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