ma:nyo, a renowned Korean skincare brand, is making substantial strides in the U.S. retail market with significant expansions at Ulta Beauty and Target. The brand, recognized as the #1 best-selling cleansing brand in Korea’s largest beauty retailer Olive Young, has increased its Ulta Beauty presence from 650 to 1,392 stores in just over six months.
The brand’s strategic expansion includes a notable launch in all 1,778 Target stores, securing a prominent position in the retailer’s prestigious ‘Fan Favorites’ section. This placement positions ma:nyo alongside other globally recognized skincare brands, underscoring its growing reputation in the competitive beauty industry.
ma:nyo’s success stems from its commitment to delivering transformative skincare solutions with clean, high-quality ingredients. The brand focuses on creating products that provide visible results while maintaining the skin’s natural balance. Their approach combines innovative formulation with a dedication to scientific research and natural ingredient effectiveness.
The expansion represents a significant milestone for ma:nyo, reflecting the increasing consumer demand for high-performance Korean beauty products in the United States. By securing shelf space in major national retailers, the brand is making its scientifically-backed skincare more accessible to a broader audience.
Known for its cult-favorite Pure Cleansing Oil and commitment to transparency, ma:nyo continues to build its global presence. The brand’s growth strategy emphasizes cruelty-free practices and innovative formulas that cater to skincare enthusiasts seeking effective, clean beauty solutions.
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