G6 Hospitality, the parent company of Motel 6 and Studio 6, is implementing a comprehensive franchisee engagement strategy by hosting meetings across the country to enhance communication and collaboration with its franchise partners.
CEO Sonal Sinha emphasized the importance of direct communication, stating that these meetings are crucial for understanding franchisee perspectives and shaping the company’s future. The initiative aims to conduct at least one meeting in every regional market before the end of 2025.
The company has already conducted meetings in multiple cities, including San Antonio, Dallas, Portland, Sacramento, Los Angeles, Albuquerque, Phoenix, Reno, Baltimore, Atlanta, and Tampa. These sessions provide a platform for franchise owners to share experiences, challenges, and suggestions directly with G6 Hospitality leadership.
This engagement effort coincides with the company’s recent $10 million marketing investment and plans to expand technological capabilities, including enhancing its website and mobile application. Global travel tech company OYO, which acquired G6 Hospitality from Blackstone Real Estate, plans to add over 150 hotels in 2025 under the Motel 6 and Studio 6 brands.
The strategic meetings align with G6 Hospitality’s commitment to responsible business practices and creating opportunities for franchisees. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises.
By prioritizing direct communication and collaborative growth, G6 Hospitality is positioning itself to strengthen its market presence in key regions such as Texas, California, Georgia, and Arizona while maintaining its core brand identity.
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