Digital marketing technology from DeepTarget has delivered unprecedented engagement metrics for financial institutions, with customers experiencing click-through rates dramatically exceeding industry standards and generating substantial new business opportunities.
In a comprehensive analysis of 2024 performance data, DeepTarget revealed that financial institutions using its platform achieved average click-through rates of 27.22%, compared to the financial services industry average of just 0.05%. This represents approximately a 400-fold improvement in digital marketing effectiveness.
The platform’s performance yielded impressive quantitative results, including generating 1,013,281 leads, opening 129,336 new accounts, and producing $1.3 billion in new loans and $1.1 billion in new deposits between April and December 2024.
DeepTarget currently serves 2.4 million digital consumers across 285 active client contracts, delivering 3.6 billion ad impressions annually. The company expanded its customer base by welcoming 17 new financial institutions over the past 14 months, including credit unions and banks with assets ranging from $129 million to $2.9 billion.
CEO Preetha Pulusani emphasized the transformative potential of targeted, personalized digital engagement, noting that when account holders log into digital banking platforms, they now encounter relevant, personalized offers that drive measurable results.
The platform’s success demonstrates the critical role of AI-powered, data-driven marketing strategies in modern financial services, offering institutions an innovative approach to customer communication and business growth.
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