Restaurant brands are reimagining menu design through a sophisticated partnership between Revenue Management Solutions (RMS) and Norton Creative, combining data-driven technology with strategic visual design to enhance consumer interactions and drive sales.
By utilizing advanced eye-tracking software, RMS captures precise consumer behavior patterns on digital menus, generating detailed heat maps that reveal exactly where diners focus their attention. Norton Creative then applies these insights to design menus that strategically highlight the most profitable items, creating a powerful approach to menu optimization.
The collaboration addresses critical challenges in the current dining landscape, particularly in the wake of COVID-19 pandemic shifts. A recent RMS survey found that half of respondents now dine out less frequently than before the pandemic, with younger generations increasingly relying on digital ordering platforms.
Justin Pridon, RMS VP of Consulting for North America, emphasized the importance of menus as more than simple item listings. ‘Restaurant brands need a menu that guides the guest experience and influences purchasing behavior,’ Pridon noted. The partnership aims to help restaurants maximize revenue without fundamentally altering customer-favorite menu items.
Norton Creative’s Chief Client Officer Sara Harding Lou highlighted the data-informed design approach, focusing on supporting restaurant companies’ business objectives such as improving margins and increasing profitability.
Currently, four leading restaurant brands are testing menus developed through this innovative collaboration, with more expected to join. The approach demonstrates how strategic menu evolution can enhance revenue without solely relying on price increases.
By integrating cutting-edge technology with intelligent design, RMS and Norton Creative are positioning themselves as transformative partners in the restaurant industry, offering a sophisticated solution to menu optimization in an increasingly digital dining landscape.
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