Women Across Three Nations Reject ‘Anti-Aging’ Terminology, Demand More Inclusive Language

A recent survey conducted by Wrinkles Schminkles, a silicone patch pioneer, has uncovered significant insights into how women perceive aging, revealing a collective desire for more nuanced and supportive language surrounding the natural process of getting older.

The survey, which included over 1,500 participants ranging from their 20s to 70s, demonstrated remarkable consistency across three countries. An overwhelming majority—84% of American women, 88% of Australian women, and 88% of British women—expressed a strong desire to eliminate the term ‘anti-aging’ from cultural discourse.

The research highlighted complex attitudes toward aging. While 59% of American women, 57% of British women, and 64% of Australian women acknowledged feeling uncomfortable with physical changes, they simultaneously recognized aging as a natural life progression.

Notably, the survey revealed significant psychological pressure surrounding aging. Approximately 55% of American women, 58% of Australian women, and 45% of British women reported feeling constant pressure to combat aging and maintain a youthful appearance—a sentiment notably absent in discussions about male aging.

A clear consensus emerged regarding language and representation. Approximately 71% of women across all three nations advocated for more positive, inclusive communication about aging from brands and media. Participants expressed a desire to see realistic, age-appropriate representations that reflect diverse experiences.

Wrinkles Schminkles, the survey’s originator, emphasized its commitment to creating a judgment-free environment that supports women’s individual choices regarding aging and personal care. The company’s approach centers on empowering women to make personal decisions without societal shame.

The survey results underscore a broader cultural shift toward embracing individual experiences of aging, challenging traditional narratives that have historically positioned aging as something to be feared or hidden.

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