In a celebration of African American heritage and 90s hip-hop culture, leading beauty brand Black Radiance has partnered with iconic streetwear label Cross Colours to launch an exclusive makeup collection. This collaboration marks a significant moment in the beauty industry, bringing together two brands with over 30 years of influence in shaping African American fashion and beauty.
The Black Radiance X Cross Colours collection draws inspiration from the vibrant color palette and bold aesthetics of 80s and 90s hip-hop culture, reimagining them for today’s beauty enthusiasts. This partnership not only honors a pivotal era in music and fashion but also continues both brands’ commitment to empowering and celebrating Black beauty.
K. MacDonald Parris, Vice President of Marketing at Black Radiance, described the collaboration as a ‘full-circle moment,’ highlighting how both brands have played crucial roles in redefining beauty and fashion standards for the Black community. The collection aims to bridge generational gaps, appealing to those who experienced the original era and younger consumers discovering its influence.
Cross Colours co-founders TJ Walker and Carl Jones expressed enthusiasm about venturing into the beauty sector, seeing it as a natural extension of their brand’s ethos of individuality and self-expression. They emphasized that the collection celebrates Black beauty in all its forms, reinforcing their commitment to uplifting Black women and challenging conventional beauty standards.
The collection features a range of products that combine nostalgia with modern beauty trends. The Cross Colours™ Eye Shadow Palette, designed to resemble a cassette tape, offers eight pigment-rich shades in various finishes. The Mic Drop Mascara comes in black and blue, paying homage to the bold makeup choices of the era. Other products include a multi-use Paint Palette, Metallic Liquid Lips, and ombre-effect Lipstick Remix, all incorporating Cross Colours’ signature vibrant aesthetic.
This collaboration is significant for several reasons. It represents a convergence of fashion and beauty, two industries that have been instrumental in shaping African American cultural expression. By reimagining 90s aesthetics for contemporary consumers, the collection taps into the current trend of Y2K and retro revival, making it relevant to a wide audience.
Moreover, the partnership between Black Radiance and Cross Colours underscores the importance of representation and authenticity in the beauty industry. Both brands have long histories of catering specifically to the African American community, and this collaboration reinforces their commitment to celebrating Black culture and beauty.
The collection’s affordability and availability at major retailers like CVS, Target, Walgreens, and Walmart, as well as online through Amazon, ensure that it is accessible to a broad consumer base. This wide distribution strategy aligns with both brands’ missions to empower and celebrate diversity on a large scale.
As the beauty industry continues to evolve and become more inclusive, collaborations like this play a crucial role in highlighting the intersection of culture, fashion, and beauty. The Black Radiance X Cross Colours collection not only offers innovative makeup products but also serves as a cultural touchstone, celebrating the enduring influence of 90s hip-hop aesthetics on contemporary beauty standards.
Beauty enthusiasts and fans of both brands can explore the collection online and in select stores. The collaboration promises to deliver bold, expressive makeup options that honor the past while embracing the present, inviting consumers to participate in a celebration of African American culture and creativity.
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