Lee’s Famous Recipe Chicken, a renowned fried chicken franchise with over 55 years of history, is taking a innovative approach to corporate social responsibility this holiday season. The company has partnered with GiftAMeal, a cause-marketing program that transforms customer photos into meals for local families facing food insecurity.
The collaboration between Lee’s and GiftAMeal comes at a crucial time when hunger remains a pressing issue across the United States. Through this partnership, Lee’s is not only providing its customers with delicious meals but also empowering them to make a positive impact in their communities at no additional cost.
Dan Sokolik, VP of Marketing of Lee’s Famous Recipe Chicken, emphasized the importance of this initiative, stating, ‘Hunger is a growing issue in our country, and Lee’s is incredibly proud to team up with GiftAMeal to support their efforts and help bring an end to food insecurity.’ He added that the program makes it easy for guests to contribute to their local communities while enjoying Lee’s chicken.
The mechanics of the program are straightforward and user-friendly. Customers can participate by taking photos of their Lee’s meals and sharing them through the GiftAMeal platform. To facilitate this process, Lee’s has printed instructions and a QR code on its packaging, allowing customers to easily access GiftAMeal. Additionally, the company’s new mobile app features a dedicated GiftAMeal button, streamlining the donation process.
Each photo shared triggers a restaurant-funded donation to a local food bank, providing a meal to a family in need. This innovative use of technology not only raises awareness about food insecurity but also actively contributes to its solution.
The impact of this initiative is already substantial. Lee’s has already donated 195,000 meals through the program. Now, the company is challenging its customers to help donate an additional 40,000 meals between now and the new year, setting an ambitious goal that underscores its commitment to fighting hunger.
While the holiday season often brings attention to charitable giving, Lee’s GiftAMeal initiative is not limited to this time of year. The program runs throughout the year, allowing guests to participate and make a difference at any time they choose to dine at Lee’s.
This partnership between Lee’s Famous Recipe Chicken and GiftAMeal represents a significant step in corporate social responsibility within the fast-food industry. By integrating charitable giving into the dining experience, Lee’s is setting an example of how businesses can leverage their customer base and technology to address critical social issues.
As the program continues to grow, it has the potential to make a substantial impact on food insecurity in the communities where Lee’s operates. With more than 130 locations across 12 U.S. states and Canada, the reach of this initiative is considerable.
For customers interested in participating, more information about Lee’s Famous Recipe Chicken can be found at www.leesfamousrecipe.com. Those wanting to learn more about the GiftAMeal program can visit www.giftameal.com.
As the holiday season progresses and into the new year, Lee’s Famous Recipe Chicken’s partnership with GiftAMeal stands as a testament to the power of combining good food with good deeds, offering customers a simple yet impactful way to give back to their communities.
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