In a significant development for the Tennessee sports betting market, Action 24/7, a major local sportsbook, has announced a partnership with California-based sports betting technology provider WagerWire. The collaboration aims to introduce ActionWire, a pioneering marketplace that will allow sports bettors to buy and sell previously placed wagers on an open secondary market.
This innovative feature, set to be integrated into the Action 24/7 app, represents a paradigm shift in how sports bettors can manage their wagers. The ActionWire marketplace will enable users to treat their bets as liquid assets, providing unprecedented flexibility and control over their betting activities. Bettors will have the option to buy or sell wagers, in whole or in part, at any time until the conclusion of the event, creating a dynamic and engaging betting environment.
Andrew Jacks, GM of Operations at Action 24/7, emphasized the significance of this development, stating, ‘ActionWire is more than just a feature; it’s a game-changer for how our players connect with and control their bets.’ This sentiment underscores the potential impact of the new marketplace on user engagement and satisfaction.
The partnership between Action 24/7 and WagerWire extends beyond the technical implementation of the marketplace. It also includes a comprehensive marketing and media collaboration aimed at amplifying big ticket stories and generating brand awareness for the sportsbook. This multi-faceted approach is designed to attract potential buyers and create a buzz around the new offering.
Zach Doctor, CEO of WagerWire, expressed enthusiasm about the partnership, highlighting its alignment with the company’s mission to empower bettors and create value for operators. The collaboration marks an important milestone for WagerWire as it brings its solution to the licensed online sports betting market, building on successes in other forms of real money gaming.
To illustrate the potential impact of ActionWire, the press release shared an example of a Tennessee bettor named Calvin, who holds a parlay bet with a potential payout of $437,000 contingent on Ohio State winning the 2025 College Football National Championship. Calvin expressed interest in the ability to sell part of his bet, demonstrating the appeal of such a marketplace to bettors with high-stakes wagers.
The partnership will also leverage social media platforms such as TikTok, Instagram, YouTube, and X (formerly Twitter) to engage with the community through storytelling, contests, giveaways, and targeted campaigns for Tennessee bettors. This digital strategy aims to create a strong connection with the local betting community and drive adoption of the new marketplace.
As the only locally-owned sportsbook in Tennessee, Action 24/7’s introduction of ActionWire could potentially set a new standard for innovation in the state’s sports betting industry. The feature not only differentiates Action 24/7 from competitors but also addresses a growing demand for more flexible and user-centric betting options.
The launch of ActionWire in Tennessee could have broader implications for the sports betting industry nationwide. If successful, it may encourage other sportsbooks and states to consider similar secondary markets, potentially leading to a more dynamic and liquid betting ecosystem across the country.
As the integration of ActionWire progresses, Tennessee sports bettors will be watching closely to see how this new marketplace impacts their betting experiences and strategies. The success of this venture could mark a significant step forward in the evolution of sports betting, blending elements of traditional wagering with the flexibility of a trading platform.
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