In a major development for the U.S. amusement vending industry, Kiddleton, Inc. has officially acquired National Entertainment Network (NEN), effective November 1, 2024. This acquisition, announced by GENDA Inc. on October 23, 2024, has dramatically increased Kiddleton’s presence in the United States, adding approximately 8,000 locations to its existing 640 locations.
The acquisition of NEN, which operates in many of the nation’s largest retailers, represents a significant breakthrough in Kiddleton’s strategy to expand across the United States. Kiddleton, known for its Japanese-style small prize game machines featuring ‘Kawaii’ designs, has already demonstrated impressive results with its new style game machines, showing an average 300% increase in same-store sales.
This merger is expected to have a substantial impact on the amusement vending landscape in the U.S. The combined company will continue to leverage and expand NEN’s digital loyalty program, which already boasts over 1 million enrolled players. This move aligns with the growing popularity of Japanese anime, manga, and other Japanese content in the U.S., allowing Kiddleton to meet increasing consumer demand for unique, Japanese-inspired entertainment experiences.
NEN brings to the table a diverse portfolio of approximately 30,000 crane and bulk vending machines, located in over 8,000 popular retail, restaurant, and game room locations throughout the United States. With over 30 years of experience, NEN’s focus on providing quality entertainment for customers and patrons complements Kiddleton’s innovative approach to the market.
Kiddleton, established in 2019, has quickly made a name for itself by introducing Japanese-style game machines and prizes to the U.S. market. The company’s focus on uniqueness and offering exclusive products and experiences has resonated with American consumers, particularly as interest in Japanese pop culture continues to grow.
This acquisition is part of a larger strategy by GENDA Inc., Kiddleton’s parent company, to build a global entertainment network. GENDA operates a wide range of entertainment businesses, including amusement arcades, karaoke chains, and character merchandising, with a presence in Japan, the United States, China, Taiwan, the UK, the Middle East, and Vietnam.
The merger of Kiddleton and NEN represents a significant shift in the U.S. amusement vending industry, potentially setting new standards for game machine offerings and prize quality. As the combined company continues to expand its reach, consumers across the United States can expect to see more Japanese-inspired amusement options in their local retail and entertainment venues.
For the amusement vending industry, this acquisition signals a trend towards more diverse and culturally influenced offerings. It also highlights the growing importance of digital engagement in the sector, as evidenced by the focus on expanding NEN’s digital loyalty program.
As Kiddleton integrates NEN’s operations and expands its unique offerings across thousands of new locations, the U.S. amusement vending landscape is poised for significant changes. This development may inspire other companies in the industry to explore international partnerships and innovative approaches to attract and retain customers in an increasingly competitive market.
More information about Kiddleton’s expanded claw machine business in supermarkets, shopping malls, restaurants, game shops, and playgrounds can be found at https://kiosk.kiddleton.info/.
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