Prestige Auto Spa NJ, a family-owned and locally operated business in Toms River, New Jersey, has announced a new discount program to honor active-duty military, veterans, first responders, and teachers. The program, set to begin in November 2024, will offer discounts on various services including car washes, detailing, tire rotations, and oil changes.
Andrew Marolda, managing partner at Prestige Auto Spa NJ, expressed the company’s motivation behind the initiative: ‘Our team has nothing but absolute respect for those who dedicate their lives to making our communities a better, safer, and healthier place. We hope to let these men and women know that they are our personal heroes and are always welcome.’
The decision to implement this program stems from the company’s deep-rooted connection to military service. Jeff Kovatch, another managing partner, comes from a family with a strong military background. His uncle was a decorated infantryman in Vietnam, his father served in the Air Force, and his niece is currently in her third year at West Point. Kovatch emphasized, ‘Honoring those who served means recognizing their courage, sacrifice, and unwavering commitment to protecting our freedom.’
This initiative not only serves as a gesture of gratitude but also underscores Prestige Auto Spa NJ’s commitment to maintaining a personal touch in their business operations. Unlike many competitors who are increasingly relying on artificial intelligence, Prestige Auto Spa NJ prides itself on employing local residents and fostering community connections.
Operating partner Jorge Reyes highlighted the importance of this approach: ‘So many competing car washes are going the AI route, where people drive in and out without seeing or speaking to anyone. This removes all personality from business and from the community. Our goal is to get to know those who visit us and make sure their experience is the best there is, each and every time.’
The discount program is expected to have a significant impact on the local community, potentially attracting more customers from the honored professions and strengthening the bond between the business and its patrons. It may also inspire other local businesses to implement similar initiatives, creating a ripple effect of community support and appreciation for these essential workers.
Prestige Auto Spa NJ’s decision to launch this program reflects a growing trend of businesses finding ways to give back to their communities and recognize the contributions of public servants. By focusing on these specific groups, the company is not only showing appreciation but also potentially alleviating some financial burden for individuals who often work in high-stress, demanding professions.
The auto spa, which opened on October 15, 2021, offers a wide range of services beyond standard car washes. These include fast oil changes, detailing, ceramic wrap, tinting, brake caliper painting, fleet accounts, tire rotation, battery replacement, and headlight restoration. The diverse service offerings, combined with the new discount program, position Prestige Auto Spa NJ as a comprehensive automotive care solution for the Toms River community.
As businesses continue to navigate the post-pandemic landscape, initiatives like this discount program may become increasingly important in rebuilding and strengthening community ties. Prestige Auto Spa NJ’s approach serves as an example of how local businesses can play a role in supporting and recognizing the efforts of those who serve their communities in various capacities.
For more information about Prestige Auto Spa NJ and their services, interested parties can visit their website at www.prestigeautospanj.com.
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