HELLA, the legendary German lighting specialist, is set to make a significant impact at SEMA 2024 as it celebrates 125 years of innovation in performance and off-road lighting technology. The company’s presence in Central Hall booth #23335 will feature cutting-edge products and exciting collaborations that underscore its commitment to excellence in the automotive industry.
Founded in 1899, HELLA has established itself as one of the oldest and most respected automotive accessories suppliers globally. With over four decades of operation as a brand in North America, the company has diversified its portfolio beyond lighting to include brakes, sensors, and engine management systems, consistently setting new standards for safety, visibility, and performance.
At SEMA 2024, HELLA will showcase its latest innovations, including the HELLA Blade LED lights, Black Magic light bars, X-Treme LED cube lights, and the new HELLA Lift Kits. These products represent the company’s ongoing commitment to pushing the boundaries of lighting technology and automotive accessories.
In a notable collaboration, HELLA has partnered with Jimco Racing, which is celebrating its own 50th anniversary. Jimco will debut its newly developed 1-2/1600 Class Buggy, equipped with HELLA’s state-of-the-art lighting products. This partnership highlights the synergy between HELLA’s lighting expertise and Jimco’s off-road racing prowess.
The event will also feature a Spec Trophy Truck on display outside Central Hall, further demonstrating HELLA’s products in action. Additionally, the Rotek Racing Porsche 718 Cayman GT4 RS Clubsport, which claimed multiple 2024 SRO Pirelli GT4 championships using HELLA lighting, will be showcased, emphasizing the company’s success in motorsports.
Rob Tinson, Vice President of Sales and Marketing for HELLA, emphasized the company’s storytelling approach: ‘HELLA has always been about more than just lighting; it’s about telling a story. When you equip your vehicle with HELLA, you elevate your ride to a true expression of adventure, precision, quality and individuality.’
The collaboration with Jimco Racing is particularly significant, as it involves the launch of Jimco’s all-new 1-2/1600 Desert Buggy. This innovative vehicle, designed to offer a more affordable entry into off-road racing, is equipped with a suite of HELLA’s latest lighting technology, including the Black Magic Tough Double Row Curved light bar and HELLA Blade lights.
HELLA’s presence at SEMA 2024 not only celebrates its rich history but also demonstrates its ongoing innovation and adaptation to modern automotive needs. The company’s partnerships with racing teams and vehicle manufacturers showcase the practical applications and superior performance of its products in demanding environments.
As HELLA looks to the future, its commitment to innovation and quality remains steadfast. The company’s 125th-anniversary celebration at SEMA 2024 serves as a testament to its enduring legacy and its continued relevance in the ever-evolving automotive industry.
Attendees of SEMA 2024 will have the opportunity to witness firsthand the culmination of 125 years of lighting expertise and innovation, as HELLA showcases its products alongside some of the most impressive vehicles in motorsports and off-road racing. This event not only highlights HELLA’s achievements but also sets the stage for the company’s future contributions to automotive lighting and technology.
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