ENEOS, Japan’s leading oil company and major supplier of motor oil and transmission fluids to Asian vehicle manufacturers, is making a significant impact at the SEMA Show 2024 in Las Vegas. Located in booth #24133 in Central Hall, ENEOS is showcasing its prowess in the performance aftermarket and high-performance motorsports sectors while unveiling its latest product innovations.
The centerpiece of ENEOS’s presence at SEMA is a collection of meticulously modified vehicles that exemplify the company’s dedication to automotive performance. Two high-profile cars are featured in the main booth: a widebody 1971 Datsun 240Z and a 1972 Toyota Celica. Both vehicles boast substantial engine upgrades, bodywork modifications, and chassis enhancements that are sure to captivate performance enthusiasts.
The 1971 Datsun 240Z, known as the ‘Devil Z,’ is a collaboration between owner John Lau and designer Jon Sibal. Inspired by the anime manga series Wangan Midnight, this vehicle features a muscular widebody styling, custom front splitter, and rear diffuser. The car’s engine, lubricated by ENEOS products, has been bored to L30 specifications and fitted with a Garrett G35-900 turbo, producing impressive power figures.
Stephan Papadakis, a veteran racer and Formula DRIFT team manager, brings his personal project to the ENEOS booth – a 1972 Toyota Celica. This barn find-turned-showpiece has undergone a complete restoration, including a bare metal bodywork overhaul and a fully rebuilt 2.2-liter engine. The Celica’s modifications showcase Papadakis’s racing expertise and ENEOS’s lubricant capabilities.
In addition to the main booth displays, ENEOS is featuring two vehicles from its annual Show Car Contest in the outdoor area. A 1960 Renault Dauphine with a mid-engined VW VR6 conversion and an 1100hp Mk4 Toyota Supra demonstrate the versatility and performance potential of ENEOS products across diverse automotive platforms.
ENEOS is also using the SEMA Show as a launchpad for its new line of EV/Hybrid fluids, addressing the evolving needs of the automotive industry. The company is introducing four new products, including an innovative e-Axle Fluid specifically developed for electrified vehicles. This new formulation offers superior thermal and oxidation breakdown resistance compared to traditional ATF or gear oils, improving energy efficiency in low-temperature conditions.
Another notable addition to ENEOS’s product line is the new 50/50 Antifreeze/Coolant, designed for EV, Hybrid, and Plug-in-Hybrid vehicles, as well as conventional internal combustion engines. This high-performance coolant utilizes ENEOS’s latest Hybrid Organic Acid Technology (HOAT) formulation, providing complete protection for all cooling systems and electronic components.
The presence of ENEOS at SEMA 2024 underscores the company’s commitment to innovation and its ability to meet the changing demands of the automotive industry. By showcasing both cutting-edge lubricants for electric and hybrid vehicles alongside high-performance products for modified cars, ENEOS demonstrates its versatility and forward-thinking approach to automotive technology.
For performance enthusiasts and industry professionals alike, ENEOS’s SEMA showcase offers a glimpse into the future of automotive lubricants while celebrating the enduring appeal of modified classic cars. As the automotive landscape continues to evolve, ENEOS positions itself at the forefront of lubricant technology, ready to meet the challenges of both traditional and emerging vehicle platforms.
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