Luxy Hair, the top-rated clip-in hair extensions brand, has announced its debut in the U.S. Amazon Premium Beauty Store. This strategic move marks a significant expansion for the company, which is part of the Beauty Industry Group portfolio, as it aims to provide easier access to its premium, ethically sourced products through one of the world’s largest e-commerce platforms.
Amy Sveda, President of Luxy Hair, expressed enthusiasm about the collaboration with Amazon, stating, ‘We are thrilled to collaborate with Amazon to continue our mission of empowering women to feel confident in their own hair. We are excited to bring our ethically sourced, premium-quality hair solutions to a larger audience, helping more women regain confidence and embrace their hair identity.’
The launch on Amazon’s U.S. Premium Beauty Store allows customers to explore and purchase from Luxy Hair’s extensive range of products. The brand’s storefront features best-selling items including Classic Clip-In Extensions, Seamless Clip-In Extensions, and Halo® Extensions. Additionally, customers can find popular accessories such as the Signature Hair Curler and the TikTok favorite Luxy Hair x Acquired Style Collection.
Luxy Hair is also introducing its newer, solutions-based products on the platform, including Scalp Hair Fill-Ins and Thinning Hair Fill-Ins. These offerings cater to specific hair concerns and reflect the brand’s commitment to addressing diverse hair needs.
Since its founding in 2010, Luxy Hair has built a reputation for delivering natural-looking, premium quality, do-it-yourself hair extensions made from 100% ethically sourced Remy human hair. The brand is known for its exceptional customer service and an award-winning shade range that caters to various hair types and concerns, from adding volume and length to addressing hair thinning and loss.
What sets Luxy Hair apart in the market is its focus on craftsmanship, transparency, and sustainable practices. The brand has been instrumental in fostering open dialogue about hair loss and challenging the stigma surrounding hair extensions. This approach has created an inclusive space where women feel empowered and supported throughout their unique hair journeys.
The expansion to Amazon’s platform is significant for both Luxy Hair and consumers. It provides the brand with exposure to Amazon’s vast customer base, potentially increasing its market share in the hair extensions industry. For consumers, it offers convenient access to high-quality hair extensions and accessories through a familiar and trusted e-commerce platform.
This move also reflects the growing trend of premium beauty brands embracing online marketplaces to reach a wider audience. As more consumers turn to e-commerce for their beauty needs, Luxy Hair’s presence on Amazon positions the brand to capitalize on this shift in consumer behavior.
Luxy Hair’s launch on Amazon’s U.S. Premium Beauty Store represents a significant step in the brand’s growth strategy and its mission to make premium hair solutions more accessible to women across the country. As the brand continues to innovate and expand its product range, this new channel is likely to play a crucial role in its future success and impact on the hair extensions market.
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