DoJiggy, a prominent player in the fundraising software industry, has announced a major rebranding effort that signals a new chapter for the company. The initiative includes the integration of the GolfRegistrations platform into the DoJiggy Golf line, reflecting the company’s strategic focus on innovation and its commitment to addressing the changing requirements of its nonprofit clientele.
Founded in Boulder, Colorado, in 2003, GolfRegistrations initially pioneered online event registration for golf tournaments, providing an e-commerce solution for golf courses and event planners. As the landscape of online fundraising evolved, the company expanded its offerings to include peer-to-peer and auction software. By 2006, DoJiggy was established to power a wide range of fundraising campaigns, with GolfRegistrations becoming a signature product within the DoJiggy service portfolio.
After more than two decades of service, the original GolfRegistrations platform is being retired and integrated into DoJiggy’s free fundraising platform. This transition is designed to consolidate services under a single, unified brand, further solidifying DoJiggy’s position as a leader in the fundraising software market.
Lisa Bennett, Sales and Marketing Director at DoJiggy, emphasized the broader scope of their clients’ activities, stating, ‘Our software clients do so much more than just golf registrations. Even those that host golf tournaments raise money through raffles, peer-to-peer campaigns, online auctions, and more.’ Bennett highlighted the introduction of new features such as text-to-donate functionality, support for digital wallets, QR codes, and custom URLs, all aimed at enhancing customer success.
The rebranding initiative encompasses an upgraded platform with enhanced fundraising tools, including the introduction of text-to-donate capabilities. Bennett expressed enthusiasm about the company’s new direction, saying, ‘After two decades in subscription software, we’re excited to move forward with a new, free platform that aligns with our vision to provide industry-leading fundraising solutions for schools and nonprofits.’
This transformation underscores DoJiggy’s dedication to delivering cutting-edge fundraising tools and an exceptional customer experience. The company’s commitment to innovation is evident in its comprehensive offering of free fundraising software for nonprofits and schools. DoJiggy’s platform is designed to streamline online fundraising efforts, providing powerful tools for peer-to-peer and crowdfunding campaigns, fundraising raffles and sweepstakes, online auctions, event ticketing, and donation campaigns.
The importance of this rebranding and platform integration extends beyond DoJiggy itself. For nonprofits and schools, this development represents access to a more comprehensive and user-friendly fundraising solution. The consolidation of services under the DoJiggy brand means that organizations can now leverage a wider array of fundraising tools within a single platform, potentially increasing their fundraising efficiency and reach.
Moreover, the shift to a free platform model could significantly impact the fundraising landscape, making advanced fundraising tools more accessible to a broader range of organizations, including smaller nonprofits and schools that may have previously found such software cost-prohibitive.
As the fundraising sector continues to evolve, particularly in the digital space, DoJiggy’s rebranding and platform enhancements position the company to meet the changing needs of the nonprofit sector. The integration of features like text-to-donate and support for digital wallets reflects a keen awareness of current technological trends and donor preferences, potentially enabling organizations to engage with supporters more effectively.
This strategic move by DoJiggy not only reinforces its market position but also sets a new standard in the fundraising software industry. As nonprofits and schools continue to face funding challenges, the availability of sophisticated, free fundraising tools could play a crucial role in helping these organizations achieve their missions and make a
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