Activate, the pioneering active gaming facility that has gained viral popularity on TikTok, is set for a significant expansion across the United States. The company has announced an exclusive agreement with Sounds Fun Entertainment to open 50 new locations across 21 states, marking a major milestone in the immersive gaming industry.
Currently operating 30 locations in North America with an additional 15 under construction, Activate aims to double its footprint by the end of 2025. This ambitious expansion will bring the company’s total presence to 60 locations, including launches in major cities such as Austin, Los Angeles, New York, and San Francisco.
Adam Schmidt, CEO and founder of Activate, emphasized the company’s mission to redefine entertainment for a new generation. ‘What started as a groundbreaking idea, blending physical activity with immersive, tech-driven gaming, is now more than just a concept,’ Schmidt stated. The company’s growth trajectory is impressive, with a reported 1105% increase over the last three years.
The expansion plans come at a time of strong performance for Activate. Next month, the company is set to open a flagship location at the Mall of America, one of the country’s most visited destinations. This will be followed by openings in Missouri, Colorado, and Florida, further solidifying Activate’s presence across the nation.
Jeremiah Sizemore, CEO of Sounds Fun Entertainment, expressed enthusiasm for the partnership, citing the unique potential of Activate’s concept. ‘We think that playing games with people you love brings a specific joy and we can’t wait to bring it to millions more people through these next 50 locations,’ Sizemore said.
Activate’s success is rooted in its innovative approach to gaming, which combines physical challenges with interactive technology. This unique blend has attracted over 2.7 million players worldwide, positioning Activate as a major player in the entertainment industry.
The rapid expansion of Activate reflects a growing trend in the entertainment sector towards more immersive and interactive experiences. As traditional forms of entertainment face challenges, companies like Activate are capitalizing on the demand for novel, engaging activities that combine physical activity with digital gaming.
For consumers, this expansion means increased access to Activate’s unique gaming experience across a wider geographic area. It also signals potential job creation in the entertainment and technology sectors as new locations open.
The gaming industry at large may take note of Activate’s success and expansion, potentially leading to more investment in similar concepts that bridge the gap between physical activity and digital entertainment. This could spark further innovation in the field of immersive gaming experiences.
As Activate continues to grow, it will be interesting to observe how this expansion impacts local entertainment markets and whether it will inspire similar ventures in the active gaming space. The company’s progress could serve as a case study for the potential of innovative entertainment concepts in the post-pandemic era.
Interested individuals can find more information about Activate and its locations at playactivate.com, or follow @activategames on social media platforms for the latest updates on new openings and developments.
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