XY Planning Network (XYPN), the nation’s only ‘Turnkey Advice and Planning Platform’ for independent, fee-for-service financial planners, is celebrating a decade of transformative growth and success. Since its inception in 2014, XYPN has defied industry skepticism by demonstrating that financial advisors can profitably serve next-generation clients still in their accumulation years.
The network’s remarkable journey is underscored by an average annual membership growth rate of 56.7% since 2014. Today, XYPN supports over 1,900 members who collectively serve more than 80,000 clients, a testament to the platform’s effectiveness and the growing demand for fee-for-service financial planning among younger professionals.
XYPN’s impact extends beyond mere numbers. The organization has become a leading force in state RIA registrations, having filed 1,000 state registrations in the past five years. In 2024 alone, XYPN is providing annual ADV filing support to nearly 1,000 firms, highlighting its crucial role in facilitating regulatory compliance for independent advisors.
Alan Moore, CEO and co-founder of XYPN, emphasized the significance of this milestone: ‘Ten years ago, the industry insisted there was no viable way to serve next-generation clients profitably, and that they would inevitably be serviced by robo-advisors. But year-over-year membership growth and retention has proven it’s not only viable, it’s profitable.’
The success of XYPN’s model is evident in its annual Benchmarking Studies, which reveal consistent growth in client households, with a five-year CAGR of 27.1%. This growth has persisted despite economic challenges such as the COVID-19 pandemic and subsequent inflationary pressures, demonstrating the resilience of the fee-for-service model.
XYPN’s emphasis on CFP® certification and niche specialization has proven particularly effective. Data shows that CFP® certificants are outperforming non-CFP®s, while advisors with a niche focus are experiencing faster growth than those without. Advisors specializing in particular professions or age groups have seen 50% larger revenue growth when serving 75 or more clients compared to those with a more generalized approach.
The network’s service model addresses a significant gap in the market by catering to young professionals with complex financial needs, such as managing student loans alongside other life priorities. This approach has allowed XYPN advisors to tap into an underserved clientele effectively.
As XYPN has grown, so too have its offerings. The organization has introduced compliance services, bookkeeping solutions, and XYPN Archive for recordkeeping and compliance requirements. In 2024, XYPN launched a pilot corporate RIA affiliation program, XYPN Sapphire, designed for advisors seeking a more integrated technology and compliance system.
Vince Hockett, XYPN President, highlighted the organization’s commitment to member support: ‘As we’ve grown as an organization, we’ve made it a top priority to continually invest in our members by scaling to provide the support that advisors truly need. XYPN is the complete resource that provides advisors with the help they need to be successful.’
XYPN’s 10-year journey represents a significant shift in the financial planning industry, proving that innovative service models can successfully cater to next-generation clients while providing fulfilling career paths for advisors. As the network continues to grow and evolve, it is poised to further shape the future of financial planning, making quality advice more accessible to a broader range of clients.
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