
Valentine Roofing, a prominent roofing company serving the Puget Sound area, has been named a finalist for the prestigious 2024 BBB Torch Award for Ethics. The Better Business Bureau (BBB) presents this award to recognize businesses that exemplify the highest standards of ethics and integrity in their relationships with customers, employees, and the community.
The nomination in the Large Business category underscores Valentine Roofing’s dedication to ethical business practices since its inception in 2008. The company has consistently maintained an A+ rating with the BBB, reflecting its unwavering commitment to transparency, trust, and ethical operations.
Steven Heller, CEO at Valentine Roofing, expressed pride in the recognition, stating, ‘We are honored to be recognized as a finalist for the BBB Torch Award for Ethics. This recognition highlights our commitment to ethical practices and the values that have guided us from the beginning. We take pride in delivering exceptional service while positively impacting the communities we serve.’
Valentine Roofing’s mission centers on serving and caring for its neighbors, with a strong emphasis on creating a positive impact within the community. The company’s service model, known as the Valentine Experience, focuses on seamless communication, meticulous cleanup, and a team that consistently goes above and beyond for customers.
A unique aspect of Valentine Roofing’s commitment to ethics is its daily team huddles. During these gatherings, employees focus on one of the company’s 21 fundamentals—principles that define the company’s values. These sessions provide an opportunity for reflection, sharing real-life examples, and recognizing team members who embody the company’s mission and values.
‘Our daily huddles ensure that our values are lived out every day,’ Heller added. ‘They help keep our team aligned with our mission and ensure we consistently deliver on our commitment to ethical practices.’
The recognition of Valentine Roofing as a finalist for the BBB Torch Award for Ethics is significant for the roofing industry and the broader business community. It sets a high standard for ethical practices and demonstrates that success and integrity can go hand in hand. For consumers, this nomination provides assurance that Valentine Roofing prioritizes ethical conduct and customer satisfaction.
The winner of the 2024 BBB Torch Award for Ethics will be announced on October 24, 2024, at 12:00 PM PST. Regardless of the outcome, Valentine Roofing’s nomination serves as a testament to its ongoing commitment to ethical business practices and community service.
As the construction and home improvement industries continue to evolve, companies like Valentine Roofing set an example for how businesses can thrive while maintaining high ethical standards. This recognition not only benefits the company but also raises the bar for ethical practices across the industry, potentially inspiring other businesses to prioritize integrity and customer care.
For more information about Valentine Roofing and its services, interested parties can visit Valentine Roofing’s website.

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