Mullen Automotive (NASDAQ: MULN), an emerging electric vehicle (EV) manufacturer, has announced a strategic expansion of its subsidiary Bollinger Motors’ retail network into California’s Central Valley. The company has partnered with Affinity Truck Center, a well-established family-owned business with a 44-year history in the transportation industry.
Affinity Truck Center, headquartered in the heart of California’s Central Valley, now joins Bollinger Motors’ official dealer network. With sales locations in Bakersfield and Fresno, and service centers in Paso Robles and Salinas, Affinity’s extensive presence in the region provides Bollinger Motors with a significant foothold in this crucial market.
Jim Connelly, Chief Revenue Officer of Bollinger, emphasized the importance of this partnership, stating, ‘The addition of Affinity Truck Center gives Bollinger Motors a strong foothold in California’s Central Valley.’ He further noted that Affinity’s rich history in providing diverse transportation options positions them well to support Bollinger’s efforts in bringing electrification and customer support to this critical market.
This expansion comes at a time when Mullen Automotive is making significant strides in the EV industry. The company has recently begun commercial vehicle production at its Tunica, Mississippi plant and received IRS approval for federal EV tax credits on its commercial vehicles. This Qualified Manufacturer designation offers eligible customers up to $7,500 per vehicle, potentially boosting sales and adoption of Mullen’s EVs.
Mullen’s product lineup includes the Mullen ONE, a Class 1 EV cargo van, and the Mullen THREE, a Class 3 EV cab chassis truck. Both vehicles have received California Air Resource Board (CARB) and EPA certification, making them available for sale across the United States. These developments, coupled with the expansion of Bollinger’s retail network, signal Mullen’s commitment to growing its presence in the commercial EV market.
The partnership with Affinity Truck Center is particularly significant given California’s leadership in EV adoption and stringent emissions regulations. The Central Valley, known for its agricultural and logistics industries, presents a prime opportunity for the introduction of electric commercial vehicles. Bollinger’s expansion into this region could potentially accelerate the transition to cleaner transportation options in an area crucial to California’s economy.
For Mullen Automotive, this move represents more than just a new dealer partnership. It’s a strategic positioning that could help the company tap into the growing demand for electric commercial vehicles in one of the nation’s most important economic regions. As businesses in the Central Valley face increasing pressure to reduce their carbon footprint, Bollinger’s electric offerings could provide a timely solution.
The expansion of Bollinger’s retail network also demonstrates Mullen’s broader strategy of leveraging partnerships to extend its reach and capabilities. By collaborating with established dealers like Affinity Truck Center, Mullen can benefit from local market knowledge and existing customer relationships, potentially accelerating its growth in key regions.
As the EV industry continues to evolve rapidly, Mullen’s latest move underscores the importance of building a robust retail and service network. This expansion not only enhances Bollinger’s ability to sell vehicles but also ensures that customers in the Central Valley will have access to necessary support and maintenance services, a crucial factor in the adoption of new vehicle technologies.
With this strategic expansion, Mullen Automotive and its subsidiary Bollinger Motors are positioning themselves to play a significant role in the electrification of commercial fleets in California’s Central Valley. As the company continues to develop its production capabilities and expand its retail network, it may be poised for growth in the competitive and rapidly evolving electric vehicle market.
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