Credo Beauty, a pioneer in clean beauty retail, has unveiled its own skincare line, Credo Skincare, marking a significant milestone in the company’s 10-year history. The new collection, set to launch on September 12, 2024, focuses on addressing the primary skin concern of Credo’s customers: hydration.
The Credo Skincare line consists of six products: two cleansers priced at $44 each and four moisturizers at $64 each. These products are designed to target specific skin conditions including dryness, sensitivity, redness, dullness, and aging. The formulations are based on extensive customer feedback, data analysis, and the most sought-after ingredient search terms.
A standout feature of the new line is the inclusion of upcycled vetiver root extract, ethically harvested by a local cooperative in Haiti. This antioxidant-rich ingredient supports skin barrier protection, improves texture, and reduces the appearance of pores and wrinkles.
Clinical trials have demonstrated the efficacy of Credo Skincare products, showing a 27% improvement in hydration after 24 hours and a 31% improvement in hydration instantly. The line also claims to enhance skin barrier function both immediately and after 24 hours of use.
Credo Beauty’s commitment to sustainability is evident in the packaging of the new skincare line. The company has partnered with Pact Collective, a non-profit co-founded by Credo, to create innovative packaging solutions. Every pump and cap in the collection is made from a first-of-its-kind PCR resin, which includes beauty waste packaging collected from Credo Beauty stores nationwide.
The use of this recycled material, known as NewMatter, has significant environmental benefits. The first production run alone eliminated the need for 500 kg of virgin plastic, equivalent to saving about 2,900 gallons of landfill space. Moreover, for every 38 pumps used, one pound of material is prevented from entering landfills or oceans.
Annie Jackson, Co-Founder and CEO of Credo Beauty, emphasized the company’s dedication to innovation and sustainability: ‘Our Credo Clean Standard is already rigorous and difficult to attain but we wanted to challenge ourselves with how our own brand could take clean innovation to new heights from full disclosure of fragrance ingredients and packaging innovation to exceeding the minimum requirements to check certain boxes.’
The launch of Credo Skincare represents a significant step for the beauty industry, showcasing how a retailer can leverage its expertise and customer insights to create products that not only meet consumer demands but also push the boundaries of sustainability in beauty. By combining effective skincare solutions with eco-friendly packaging, Credo Beauty is setting a new standard for the future of clean beauty.
Credo Skincare will be available at all Credo brick and mortar store locations and on www.credobeauty.com starting September 12, 2024. This launch is poised to make waves in the beauty industry, potentially influencing other brands to follow suit in prioritizing both product efficacy and environmental responsibility.
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