In a significant move that could reshape the retail media landscape, Kevel, an API-first ad serving company, and Placements.io, a leading revenue management platform for media companies, have announced a strategic partnership. This collaboration is set to address the unique challenges faced by retailers and ecommerce brands in managing and scaling their retail media networks.
The partnership integrates Kevel’s Retail Media Cloud™ solution with Placements.io’s revenue management system, creating a unified platform that allows retailers to manage, monetize, and scale their ad inventory in-house. This integration comes at a crucial time when retail media is experiencing unprecedented growth, and the ability to efficiently manage ad inventory while maintaining control over data and reporting has become increasingly important.
James Avery, CEO of Kevel, emphasized the company’s commitment to providing clients with the necessary tools to succeed and scale their retail media networks. He stated, ‘This partnership is a no-brainer for us – we are aligned with Placements.io in our relentless drive to make the internet a better place. Now, we can extend our capabilities even further to offer a more comprehensive solution that meets the complex needs of our retail and ecommerce customers.’
The collaboration between Kevel and Placements.io offers several key benefits to retailers and ecommerce brands. These include enhanced customization, allowing for the building of fully-customized ad platforms and streamlined operations; seamless integration of both companies’ technologies on a unified platform for more effective ad inventory management; scalable solutions that enable retailers to expand their retail media networks without the limitations of traditional ad tech solutions; and improved return on investment (ROI) by maximizing return on ad spend.
Edwin Fu, Founder and CEO of Placements.io, highlighted the potential of this partnership to unlock revenue opportunities for retailers, ecommerce, and media companies. He noted, ‘By bringing together two powerful platforms, retailers can achieve their goals with greater accuracy and efficiency.’
The integration of Kevel’s API infrastructure with Placements.io’s order and billing management capabilities aims to provide a solution that unifies processes and data across ad operations, sales, and finance. This unified approach is expected to demonstrate the true value of advertising and address the unique challenges present in the retail media landscape.
This partnership underscores both companies’ commitment to raising the bar within ad tech and retail media. By joining forces, Kevel and Placements.io are positioning themselves at the forefront of empowering modern retailers to build custom, in-house, privacy-first, revenue-generating ad platforms that can adapt to the rapidly changing digital advertising landscape.
The collaboration between Kevel and Placements.io represents a significant development in the retail media sector, potentially offering retailers and ecommerce brands a more efficient and effective way to manage their ad inventory and maximize their retail media investments. As the digital advertising landscape continues to evolve, partnerships like this may play a crucial role in shaping the future of retail media and helping businesses navigate the complexities of the digital marketplace.
For more information about the partnership and its potential benefits, interested parties can visit Kevel.com and Placements.io. As the retail media sector continues to grow and evolve, this partnership between Kevel and Placements.io may serve as a model for future collaborations aimed at addressing the unique challenges of this dynamic industry.
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