In a significant development for the digital marketing industry, Goodway Group has announced its achievement of Meta Media Certification. This prestigious recognition comes at a crucial time, as Meta—the parent company of Facebook, Instagram, and WhatsApp—is expected to dominate the U.S. advertising landscape in 2024, accounting for 21.3% of digital ad spend and 74.5% of social network ad spend, according to eMarketer forecasts.
The certification underscores Goodway Group’s commitment to excellence and expertise in digital marketing, particularly in leveraging Meta’s platforms. To attain this top-tier status, Goodway Group has exceeded Meta’s stringent standards, with an impressive 73% of eligible team members certified. This achievement positions the agency to deliver enhanced value through its Outcome Engineering approach, utilizing Meta’s advanced tools and insights to optimize client campaigns.
The importance of this certification cannot be overstated in the current digital advertising climate. With Meta projected to generate $64.63 billion in U.S. ad revenues in 2024, and its apps reaching 3 billion users globally, the ability to effectively navigate and utilize Meta’s platforms is crucial for agencies seeking to maximize their clients’ media investments.
Goodway Group’s certification is already yielding tangible benefits for clients. A recent case study involving jewelry brand Tacori demonstrated the agency’s ability to leverage Meta’s Conversions API (CAPI) Gateway, resulting in an 18% increase in bookings to view jewelry for purchase and a 27% decrease in CPMs. This success story highlights the practical advantages of the Meta Media Certification and its direct impact on client outcomes.
Stephani Estes, Chief Media Officer at Goodway Group, emphasized the significance of this achievement, stating, ‘Being recognized as a Meta Media Certified Company is a significant milestone for Goodway Group. This certification not only validates the exceptional talent of our team but also strengthens our ability to deliver top-tier results for our clients.’
The certification provides Goodway Group’s clients with assurance that their campaigns are managed by experts rigorously tested and certified by one of the world’s leading digital platforms. It solidifies Goodway Group’s position as a leader in delivering innovative, outcome-driven digital marketing solutions that maximize buying efficiency and protect client investments.
As the digital advertising landscape continues to evolve, with Meta at the forefront, Goodway Group’s Meta Media Certification positions the agency to navigate these changes effectively. The certification is expected to enhance the agency’s ability to create more connected online customer journeys through holistic omni-channel marketing strategies, leveraging Meta’s platforms as a core component.
For businesses and marketers, this development signals the growing importance of partnering with agencies that possess certified expertise in major digital platforms. As Meta’s influence in the advertising world expands, the ability to effectively utilize its tools and insights becomes increasingly crucial for campaign success and return on investment.
Goodway Group’s achievement of Meta Media Certification represents a significant step forward in the agency’s capabilities and its commitment to delivering optimal results for clients. As the digital advertising landscape continues to be shaped by major players like Meta, such certifications are likely to become increasingly valuable differentiators in the competitive agency market.
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