In a significant move for both US soccer and innovative brand partnerships, Liquid Death, the rapidly expanding healthy beverage platform, has announced its official sponsorship of Brooklyn Football Club’s (Brooklyn FC) women’s franchise. This partnership designates Liquid Death as both the kit sponsor and water partner for the team, marking the brand’s inaugural foray into professional US soccer.
The collaboration will be prominently showcased at the women’s team’s opening day match against Carolina Ascent FC on Saturday, August 31, at 7:30 pm ET. The game, set to take place at Maimonides Park in Brooklyn, NY, will feature the new Brooklyn Football Club kits adorned with Liquid Death branding.
Ryan Heuser, Liquid Death’s senior vice president of experiential marketing, expressed enthusiasm about the partnership, stating, ‘We are excited to have our kit signage on display during the club’s season-opening match and to provide infinitely recyclable, ice-cold cans of Liquid Death to the passionate fans of Brooklyn.’
The sponsorship agreement extends beyond kit branding, encompassing a comprehensive presence throughout the Brooklyn FC experience. Fans can expect to see Liquid Death products at all concession stands, stadium signage, and on special edition jerseys. The partnership also includes collaborations on sideline ad boards and joint events and promotions, further integrating the brand into the club’s identity.
Matt Rizzetta, President of Brooklyn Football Club and Chairman of North Sixth Group, emphasized the significance of this partnership for both the club and US soccer as a whole. ‘Professional soccer in the US continues to attract the attention of the world’s most innovative brands, and we feel the marriage of Brooklyn Football Club and Liquid Death is a great example of this,’ Rizzetta stated.
This collaboration underscores the growing appeal of US soccer to forward-thinking brands and highlights the potential for unique partnerships in the sport. Liquid Death, known for its innovative approach to marketing healthy products through comedy and entertainment, brings a fresh perspective to sports sponsorship.
The brand’s substantial social media following, with over 9.8 million followers across TikTok and Instagram, positions it as the third most followed beverage brand globally. This social media presence could potentially amplify Brooklyn FC’s reach and engage a broader audience with the women’s team.
Liquid Death’s commitment to sustainability aligns with growing consumer concerns about environmental impact. The company’s use of infinitely recyclable cans and its donations to nonprofits fighting plastic pollution and providing clean drinking water demonstrate a socially responsible approach that may resonate with soccer fans and environmentally conscious consumers alike.
For Brooklyn Football Club, this partnership comes at an exciting time. The club competes in the USL Championship for men’s soccer and is set to participate in the USL Super League, the upcoming first division women’s professional soccer league launching in August 2024. This sponsorship could provide valuable support and visibility as the women’s team establishes itself in the competitive landscape of US professional soccer.
Fans interested in supporting the team and sporting the new Liquid Death-branded kits can purchase them through the official Brooklyn FC online store. For more information about the club and upcoming matches, visitors can check www.brooklynfootballclub.com or follow Brooklyn FC’s official social media channels on Facebook, Instagram, and Twitter/X.
As the women’s soccer landscape in the US continues to evolve and grow, partnerships like this between Liquid Death and Brooklyn FC may set new precedents for brand engagement in the sport, potentially paving the way for more innovative collaborations in the future.
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