The Great Greek Mediterranean Grill, a fast-casual Mediterranean restaurant chain, has announced remarkable growth and success in the first half of 2024. The brand opened seven new locations across six states, including Alabama, California, Georgia, Utah, and Florida, while also signing multiple franchise agreements for future development.
The company’s expansion efforts have yielded impressive results, with a 61% increase in systemwide sales compared to the same period in 2023. Bob Andersen, President of The Great Greek Mediterranean Grill, attributes this success to the brand’s strong development strategy and the dedication of its franchise owners.
Currently, The Great Greek Mediterranean Grill operates 54 locations across 17 U.S. states and has recently expanded internationally with its first restaurant in Toronto, Canada. This move into the Canadian market signifies the brand’s growing global appeal and marks the beginning of a broader international growth strategy.
The company’s ambitious plans for 2024 include opening an additional 25 locations by year-end, which will introduce the brand to new states such as New Mexico, North Carolina, Pennsylvania, and Wisconsin. With 270 units in its development pipeline, The Great Greek Mediterranean Grill is on track to surpass 100 locations by 2025, demonstrating sustained growth momentum in the competitive fast-casual sector.
The brand’s success has not gone unnoticed in the industry. For the second consecutive year, The Great Greek Mediterranean Grill was named a Top 100 Mover & Shaker by Fast Casual, ranking 13th among the top 75 brands—a significant jump of 32 spots from the previous year. Additionally, the South Florida Business Journal has recognized the company as one of the fastest-growing companies of 2024, based on revenue growth over a three-year period.
Ray Titus, CEO of United Franchise Group™, the parent company of The Great Greek Mediterranean Grill, emphasized the brand’s unique position in the Mediterranean fast-casual segment. He noted that the company’s focus on quality, service, and value has resulted in high customer satisfaction and loyalty, setting it apart from competitors.
The brand recently celebrated its achievements at the United Franchise Group’s 2024 World Expo in Nashville, where individual franchise owners and multi-unit operators were recognized for their outstanding performance. Awards were presented in categories such as MVP, President’s Award, and Circle of Excellence, highlighting the success of franchisees across various locations.
As part of its growth strategy, The Great Greek Mediterranean Grill has introduced a Millionaire Club, inducting 16 locations that have achieved significant sales milestones. This recognition underscores the financial potential and success of the brand’s franchise model.
The Great Greek Mediterranean Grill’s menu, inspired by authentic Mediterranean recipes passed down through generations, continues to be a key factor in its popularity. The brand’s commitment to fresh, in-house preparation of dishes has resonated with consumers seeking healthy and flavorful dining options.
As The Great Greek Mediterranean Grill continues its expansion, it remains an integral part of the Big Flavor Brands™ foodservice division of United Franchise Group™. This affiliation provides the brand with additional resources and expertise to support its ambitious growth plans and maintain its position as a leader in the Mediterranean fast-casual restaurant industry.
With its strong performance in 2024 and a clear vision for the future, The Great Greek Mediterranean Grill is poised for continued success and expansion in the coming years, offering entrepreneurs opportunities to join a rapidly growing brand in the thriving Mediterranean food segment.
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