Apple Rush Company, Inc. (OTCpink:APRU), a prominent player in the functional beverage industry, has taken a major step towards expanding its production capabilities. The company recently announced the delivery of crucial equipment to its Lena Brewery, marking a significant milestone in its growth strategy.
The new equipment, including a case shrink pack tunnel and an inline carbonation system, is expected to substantially increase the brewery’s production capacity. This expansion aligns with Apple Rush’s previously announced projection of reaching a monthly production of 500,000 cans. To accommodate this growth, the company has also added approximately 5,000 square feet of space and a semi dock to its facility.
Tony Torgerud, CEO of APRU, expressed optimism about the company’s future in the functional beverage sector. He stated, ‘I have never felt better of our opportunities in the functional beverage sector. We will be able to deliver on our stated goals for revenues in 2025 and be able to officially relaunch Apple Rush, officially launch Hard Rush, and leverage our Element Brands portfolio with a complete line of botanical beverages.’
The expansion at Lena Brewery is not just about increasing production capacity. It also represents a strategic move to diversify and strengthen the company’s product portfolio. Torgerud hinted at upcoming announcements regarding new R&D projects and additional financing arrangements that have been in the works for several months.
Ross Vehmeier, President of Lena Brewing, shared his excitement about the direction the company is taking. ‘It has taken us a while to get to this point, but we are excited about the direction we are going. I believe we are going to surpass all of our expectation over the coming years with our state of the art facility,’ Vehmeier said.
The expansion at Lena Brewery is expected to have far-reaching implications for Apple Rush Company’s market position. With increased production capacity, the company is poised to meet growing demand for its products and potentially capture a larger share of the functional beverage market. This move could also enhance the company’s ability to innovate and introduce new products more rapidly.
Apple Rush Company’s expansion efforts align with broader trends in the functional beverage industry, which has seen significant growth in recent years. Consumers are increasingly seeking beverages that offer health benefits beyond basic nutrition, creating opportunities for companies that can deliver innovative, functional products.
The company’s product portfolio includes the Apple Rush brand, which has over 50 years of history in the natural beverage industry, as well as the Element brand and other labels. In addition to its traditional offerings, Apple Rush Company has also ventured into the distribution of anhydrous hemp oil products nationwide, further diversifying its product range.
As part of its growth strategy, Apple Rush Company maintains several online platforms to showcase and distribute its products. These include www.aprubrands.com, www.element-brands.com, and www.alkhemicalroots.com.
The expansion at Lena Brewery represents a significant investment in Apple Rush Company’s future. As the functional beverage market continues to evolve, the company’s increased production capacity and diverse product portfolio position it to capitalize on emerging opportunities and potentially drive substantial growth in the coming years.
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