In a significant development for the entertainment industry, Activate, the world’s first active gaming facility, has opened its doors in Roseville, Minnesota. This launch represents the company’s expansion into a new market and solidifies its position as a rapidly growing global entertainment concept.
Located at 1955 County Road B2 W, Unit 10, the new 9,750-square-foot facility offers a unique blend of physical activity and digital gaming, catering to all skill levels. The Roseville location joins a network of 12 sites across the United States and 14 in Canada, serving a global community of over 2.6 million players.
Adam Schmidt, Founder & CEO of Activate, expressed enthusiasm about the company’s entry into the Minnesota market, stating, ‘Launching our interactive and immersive gaming universe in Roseville marks a pivotal moment as we step into the Minnesota market. We’re thrilled to invite locals into our world of high-octane, tech-infused adventures that seamlessly blend physical prowess with digital thrills.’
The Activate experience offers a 75-minute gaming session featuring 10 different game rooms, each with challenges lasting 1-3 minutes. Players use high-tech electronic RFID wristbands to track their progress, accumulate points, level up, and earn prizes. Popular attractions include the TikTok viral sensation Mega Grid, featuring over 500 multi-activated rainbow-colored tiles, and the Laser room, which simulates a modern-day spy experience.
This innovative concept has gained significant traction on social media platforms, particularly TikTok, contributing to its rapid growth and popularity. The company’s expansion plans include new locations set to open in 2024 across the United States in markets such as New York (Roosevelt Field) and Detroit, MI. Internationally, Activate is preparing to launch in Dubai in the fall of 2024 and in the UK in 2025.
The opening of Activate in Roseville represents a significant shift in the entertainment landscape, offering an alternative to traditional gaming experiences. By combining physical activity with digital challenges, Activate promotes a more active lifestyle while still catering to the growing demand for immersive, technology-driven entertainment.
For those interested in experiencing Activate’s dynamic gaming environment, the Roseville location operates Sunday through Thursday from 9:30 a.m. to 10:00 p.m., and Friday to Saturday from 9:30 a.m. to 11:00 p.m. Guests can participate in groups of two to five players, and are advised to wear activewear and indoor runners for the best experience.
As the entertainment industry continues to evolve, concepts like Activate are at the forefront of innovation, offering experiences that appeal to a wide range of consumers seeking novel forms of recreation. The success and rapid expansion of Activate underscore the growing demand for interactive, physically engaging entertainment options that go beyond traditional gaming or fitness activities.
With its blend of technology, physical challenges, and social interaction, Activate is poised to make a significant impact on the entertainment landscape, potentially influencing future trends in both the gaming and fitness industries. As the company continues to expand its global footprint, it may inspire similar concepts and drive further innovation in the sector.
Interested individuals can learn more about the Activate experience and upcoming locations by visiting the company’s website at playactivate.com. For a preview of what to expect, potential visitors can check out the Roseville location’s page at https://playactivate.com/roseville.
This news story relied on a press release distributed by News Direct. Blockchain Registration, Verification & Enhancement provided by NewsRamp™. The source URL for this press release is Activate Opens Innovative Active Gaming Facility in Roseville, Minnesota.